Over a series of three workshops, this course will equip you with the practical skills and strategic frameworks to develop social media content that genuinely engages your target personas.
Participants Will:
gain a precise understanding of who your target personas are.
develop a bespoke content strategy that speaks directly to your audience.
develop a ready-to-launch content plan.
gain valuable tools and templates to ensure your social media remains vibrant and effective.
About this Course:
This course is designed for social media managers, content creators, ministry communicators, and entrepreneurs.
Michael Helmy is a seasoned media leader and consultant with more than 35 years of experience across radio, television, and digital platforms in the Middle East and North Africa. He currently serves as a Media Consultant at SRG, in addition to his ongoing involvement in developing and strengthening faith-based media initiatives across the region.
Previously, Michael served as Follow-up and Media Strategist at Media Impact International and as International Media Teams Director at Middle East Media, where he focused on incubating new media ministry teams throughout the MENA region and the Gulf. Earlier in his career, he held senior leadership roles including Executive Director of the SAT-7 Arabic channels and Media Ministry Director at KDEC.
Throughout his career, Michael has overseen and contributed to a wide range of media productions, including radio programming, television shows, documentaries, 2D and 3D animation, drama series, situation comedies, feature films, and social media content. He brings deep expertise in broadcast regulations, production standards, and the technical and creative dimensions of audio-visual production.
