In this course participants will understand what and how market research can improve their ministry. Participants will also engage in a case study focused on a market research project that was executed for a Christian organization, and the merits that this organization realized through applying this reports' recommendations.
Participants Will:
1. Understand what Market Research is
2. Why Market Research is important
3. Understand how they can benefit from Marketing Research in Ministry
Philip Gamal
Philip is a market research professional with 22 years of global corporate experience at renowned corporations, most recently with Ipsos, an international leader in market research. He holds an MBA, with a concentration in marketing and a bachelor’s degree in commerce and international business administration. Philip has served as a youth ministry leader and mentor for over 15 years, with effective evangelistic ministry among youth in Egypt and the Middle East. Philip is also a musician and worship leader.
Philip has joined Better Life Ministries four years ago, and is strategically looking after multiple ministry development tracks, projects, applications, facility management, backend protocols, and human capacity building. Philip is also part of the ministry’s senior leadership team and management council.
